Nov 6, 2018

Greg Marion shares his approach to adding value to customer experience: "We know what the interaction points are, but do we really fully understand how we're going to be different and when? Not through the the minimal viable product or prototyping. You can't do that until you have the strategies. So this is setting the vision and the future for the customer experience. Sometimes you have an experienced that you're incrementally making better. You realize you have to rejuvenate and restart. Sometimes it's a new experience that you're just starting."