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Apr 11, 2018

You probably have never, ever wondered how running a post acute medicare care network is similar to running a casino, but Jim White’s done just that. He shares how he built up a keen understanding of the customer experience in his gaming career and how he brought that forward to working with seniors and others. So we've kind of copied some of those services, but really the insight to any customer experience is to tie into somebody's emotional state, because people make decisions based on how they feel. In healthcare that's very prevalent. But even in the gaming industry, if they feel good about the time that they spent in your building, if they had a great meal, whether they lost money or not, if they feel good about everything that happened, at the end of the day, they're going to recommend you. They're going to come back and they're going to have a great experience. The parallel really is the connection into the feelings.